SHEIN Privacy Center

Your Rights Request Center Privacy Policy

Your Rights

Your privacy and security are very important to us. On this page you will find a detailed description of your rights under applicable data protection laws, as well as information about how you can exercise those rights.

Right to Access

If you want to access the information we have collected about you, you have the right to receive a copy of your personal data in a structured and machine-readable format. You can submit your Access Request by going to your personal account settings.

To ensure the security of your data, we will send a verification code to the email address associated with your SHEIN account. After you receive the code, you will be able to download your data from the account setting.
Right to Correction

If you believe that we have incorrect or incomplete information about you, we can make those changes in My Profile settings.

It allows you to modify basic account information, such as profile picture, size or style preferences. Additionally, you can add or edit your payment methods and saved addresses to streamline the checkout process.
Right to Deletion

You have the right to request that we permanently erase your personal information from our records. Once your account erasure request has been processed, your information will be irreversibly deleted (except for certain data that we may retain to comply with our legal obligations, as outlined in our Privacy Policy). This means that you will not be able to login again, and if you want to shop at SHEIN in the future, you’ll need to set up a new account.

You can exercise your Right to Erasure by submitting a request here .

Please note that in order to maintain the security of your data, you will need access to the email or phone you used to register your SHEIN account.
Unsubscribe

If you no longer wish to receive marketing communications from SHEIN, simply click on the ‘Unsubscribe’ link at the bottom of any email we send you. You can also submit an unsubscribe request through our Request Center .

We respect your choices, and we will fulfill your request in a timely manner.
Right to Opt-out

We do not sell our users’ information to third parties as that term is generally understood. However, making certain identifiers available to third parties may be considered a sale under certain laws. When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads.

If you would like to opt-out of the sale of such personal information, you can control how we share your data by clicking the “Manage Cookies” link on the bottom of the webpage, or in the Settings menu in your mobile app.

If you are a United States resident, you can control how we share your data by clicking the “Do Not Sell My Personal Information” link on the bottom of the webpage, or in the Settings menu in your mobile app.
Right to Refuse Profiling

Profiling is the automated processing of your personal information to evaluate certain aspects of your behavior or personal preferences. This may include creating profiles based on your browsing history or search queries in order to provide you with a personalized shopping experience.

You have the right to refuse profiling based solely on automatic processing of your data. Please note that this will affect your shopping experience, and your search results will not be tailored to your preferences and profile.

If you wish to opt-out of profiling, you can do so by licking the “Manage Cookies” link on the bottom of the webpage, or in the Settings menu in your mobile app.

If you are a United States resident, click the “Do Not Sell My Personal Information” link on the bottom of the webpage, or in the Settings menu in your mobile app.
Other Privacy Concerns

If you want to report a privacy concern, lodge a complaint related to data protection, or exercise data rights specific to your jurisdiction, you can do so through our Request Center .

You can also reach us via email at privacy@sheingroup.com . Please note that this email account is to receive and answer legal and privacy related inquiries only.

For order, product or account related inquiries, please read our “FAQs” or contact our Customer Care Center to speak to an agent for further assistance.